MBT Partners with Top American Marathoner Tera Moody
PORTSMOUTH, N.H., Oct 31, 2011 (BUSINESS WIRE) — MBT ( www.mbt.com ), the original physiological footwear brand, announced today a multi-faceted sponsorship with Tera Moody, three-time World Championship Marathon team member and U.S. hopeful in the 2012 Olympic Marathon trials. Moody, a longtime fan of MBT, is just one of many accomplished athletes who wear the curved-sole footwear pre- and post-training for help with aching joints and muscle recovery.
“I’ve been wearing MBTs for years and I definitely think they prevent injury. As someone who runs 100 miles a week, I put an incredible strain on my body,” said Tera. “With MBTs, I know I am taking good care of my feet and supporting them so I can stay healthy. MBT is a brand that I believe in and I’m excited to be spreading the word about them!”
For the remainder of 2011 and continuing into 2012, Moody will be featured in MBT’s print advertising, in-store visuals and graphics, and marketing materials. She will make appearances at tradeshows and marathon expos on behalf of the brand, as well as engage in various social media efforts for MBT.
Powered by patented technology, MBTs simulate walking barefoot on soft, natural terrain and can help activate protective muscles, improve posture and increase circulation for maximum recovery. Athletes of all kinds have been using MBT as a recovery shoe worldwide for 15 years and in July 2010, Runner’s World voted MBT “Best [shoe] for Off Days.”
“We are honored to be partnering with such an elite and credible figure in the running world,” said David Ludd, MBT’s Director of Marketing. “MBT is all about keeping people active, comfortable and performing at their best. Tera’s personal and authentic testimonial for MBT validates our footwear as a recovery tool for athletes.”
About MBT
More than 15 years ago, MBT designed a shoe that would change the world. All these years later, we’re still at it. As the originator of the Physiological Footwear category, MBT offers active, stylish footwear with built-in instability that can help increase movement throughout the entire body while standing and walking. Employing quality materials, craftsmanship and construction, MBTs are an integral part of a healthy, active life. They are deemed a Class 1 Medical Product in the 30 EEA states (European Economic Area) and Switzerland. They are granted a Medical Device Establishment License by Health Canada and are a certified Medical Device in Australia (TGA). MBTs are now available in over 55 countries worldwide. MBT’s global headquarters are in Winterthur, Switzerland. For more information, visit
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